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Wi.Z - Economic Center Aalen
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Buying Power and Business Competition
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Buying Power and Business Competition
Purchasing Power

Approximately 190,000 people live in the region of Aalen. Of those, about 66,000 live directly in Aalen.

This consumer region contains approximately 77,000 private households, which results in a household size slightly larger than average.

Structural Data: The unemployment rate is below the national average, and the personal auto quota is above it.

Altogether the relevant purchasing power of the region equals approximately 1 billion euro, with figures rising. (Flow of funds leaving the region not considered.)
Competitive Position

Aalen is in competition with regional centers, like Ulm and Stuttgart, which are a distance away, as well as with smaller size towns in closer proximity that have comparable attraction to the customer.

Contact:
Aalen City Council
Economic Promotion
Wolfgang Weiß
Marktplatz 30
73430 Aalen
Germany

Ph: +49 (0)7361 52-1180
Fax: +49 (0)7361 52-1902
E-mail: wirtschaftsfoerderung@aalen.de

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